Sensible Marketing for Small Business

How to Lower Your Bounce Rate

If you take the time to build a web site, you’d like most folks to stay on it for a while. Visitors who show up and leave 3 seconds later aren’t generally helpful. What concerns me with search advertising is the bounce rate for a landing page. If you can’t move your visitors beyond...

Test Your Website, Learn Which Content Works—For FREE!!

Posted by Sensible Marketing | Posted in advertising, customer targeting, internet, marketing, online behavior profiling, Search Engine Optimization, seo, Web 2.0, webmaster tools, website design, website optimization | Posted on 23-04-2007

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What if you could analyze and view the behavior of your website visitors….for FREE?

I’ve come across a great new online service that allows web site owners to do just that! The service has a nifty “heat map” feature–which allows you to see a visual “map” of where people are clicking on your site.

Its called CrazyEgg (www.crazyegg.com) and I’ve been trying it out for the past week on my own site, and love it. The easy to install tool allows you to analyze the online behavior of your prospects and customers so you can better adjust your web designs or ad placements.

To quote the developer of this tool, “It’s pretty much a testing solution that allows you to test a page at a time to see where people are clicking on your page, in a visual way. The biggest thing is their heat map, similar to eye tracking tools, but with our heat map representing clicks on a page. It provides, as accurately as it possibly can, tracking of where visitors click, so that you can use that to improve ad placement, buy buttons, or anything on a page to convert visitors.”

I think its a great way to connect to your prospects and customers to develop not only a better user experience, but to increase your marketing effectiveness and conversions. Go ahead and try the free version on your main website index page, you just may be surprised at what you discover.

Click the thumbnail for a look at my heatmap results:

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