Sensible Marketing for Small Business

Podcast: A new role for sales as expert content filters

I just had a great interview with Robin Carey, co-founder of the Customer Collective. Salespeople have become the second choice for information among buyers who’d rather just go to the Internet. This trend actually creates an opportunity for those who think and act like trusted advisors. You can...

Sneak peak at new ThomasNet home page

Posted by Sensible Marketing | Posted in B2B Marketing Blogs, B2B Marketing Ideas, internet marketing guides, Lead Generation, Lead Nurturing, marketing, online marketing, web marketing | Posted on 17-06-2008

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I was digging thru my website traffic reports and noticed some referrals from beta.thomasnet.com. Of course I took a look and am sharing the link for the Thomas-watchers out there.

Overall, a nice visual improvement over the current www.thomasnet.com. I especially like the eye-saving and space-saving method of hiding sub-categories in the ‘Browse Categories’ block. Search pages all seem cleaner, too.

The cleanliness of the home page, while much nicer, still doesn’t give the feeling that they are the powerhouse in B2B directory sites, however. Not sure how to do that, but GlobalSpec‘s blue header-bar and bright logo seem more authoritative.

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