How a Boring Presentation Became a Lead Machine!
Posted by Sensible Marketing | Posted in B2B Marketing Blogs, B2B Marketing Ideas, B2B Podcasts, Blogging, business-to-business Lead Generation, Database Marketing, Email Marketing, Lead Generation, Lead Nurturing, Lead Scoring, marketing budget, Marketing budgeting, MarketingSherpa, trade shows, User Generated content,, Viral Marketing, Web 2.0 | Posted on 11-08-2007
Tags: B2B Marketing Blogs, b2b marketing tactics, b2b podcast, b2b podcasting, Buzz Marketing, FirstMerit Bank, GMT Corporation, Internet Marketing, Marketing and Sales Funnel, MarketingSherpa, Sales and Marketing Tips, Search Engine Optimization, social media
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Sorry its been so long since my last post, but with summer in Southern California, its hard to find time to sit down and focus on blogging. But, I promise to do better the next few months, so stay tuned! I have some great new marketing techniques to share with you all, but I just need to find the time and write this up in a meaningful way.
I am thrilled to announce that I am featured in this week’s MarketingSherpa!
I hope you guys are already subscribing to this resource, if not–shame on you! It has been a source of creative and tactical inspiration for me going on five years now. It is a paid subscription, and you guys know I hate paying for anything. I have a free subscription which gives you limited access to most of their materials, so just be diligent and print out anything you think you may need for a read later. For example, the articles in today’s issue will be free to all for the next seven days, but after that, its for the paid members only. (I guess not everyone is as cheap as me?)
Long story short, a few months ago I submitted a speaking proposal/case study to MarketingSherpa for their annual “MarketingSherpa B2B Summit” and was contacted recently by one of their great writers about including this case study as a feature article in their newsletter. The end result is “How to Turn a Trade Show Speech Into a Podcast That Becomes a Lead Machine“. A topic I covered briefly in this blog a few months ago. But, leave it to the inquisitive and probing editors at MarketingSherpa to really get to the meat & potatoes of the story. Once we started collaborating on this article, I was really astounded at the success of this campaign and hope that all of you will read the article and benefit from it.
The whole jist of the article is
- Never underestimate your audience desire for new and innovative ways to deliver the information they want.
- With any new marketing program, cover all your bases (i.e. C.Y.A!!!!). By that I mean, don’t rely on any single medium to promote the program—use all available means possible–email, list appending, specific PPC campaigns, SEO techniques on landing pages, and paid banner advertising (only if you get a great deal!)
Hope everyone is having a great summer and stay tuned to this blog for some good posts in the next few weeks. 
