B2B Podcasting – A Cheap & Easy Tool for Small Business
Posted by Sensible Marketing | Posted on 13-06-2006
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Podcasts are a great way to share your thought leading content which is why I found this report by KnowledgeStorm compelling. They just announced the results of a research study on the emerging role of new media, particularly podcasts, on B2B technology purchase decisions.
Key Findings from the Study Include:
- 41 percent of survey respondents claim they have listened to podcasts on more than one occasion, while 13 percent stated that they “frequently” download or listen to them.
- 32 percent of survey respondents stated their usage of podcasts has “Increased” or “Significantly Increased” in the last six months.
- 72 percent claimed that they have downloaded or listened to podcasts on technology topics on more than one occasion; 23 percent do so “frequently.”
- Nearly 60 percent of respondents said that information on business or technology topics, currently delivered as white papers or analyst reports, would be more interesting as podcasts.
- 55 percent of respondents would be more likely to consume white papers and analyst reports if they were delivered as podcasts.
- 57 percent of the frequent podcast users stated their biggest challenge with podcasts is the scarcity of interesting content.
- 65 percent responded that they listen to podcasts for both personal and business interests.
To learn more about the Emerging Media Series study visit, Podcast Study Report and to see an example of a successful B2B podcast campaign visit My Portfolio.
