Sensible Marketing for Small Business

Free Marketing Plans

• Marketing is not a department
  There are two things that you need to glean about the marketing mix concept to understand startup technology marketing. The first is marketing starts with the product concept. It continues with product development until a whole product is created. A whole product that solves a customer need in a way that makes them want.. […]
• Describe your company in 60 seconds or less.
  Can you describe your company in a clear, compelling way in 60 seconds? Many people refer to this as an "elevator pitch". I recommend that you prepare yourself with 60 seconds of important information about your company that you can use in various situations and time frames. […]
• How to build a Lead Nurturing program for your business
  Sometimes in an attempt to vamp up lead nurturing efforts, misguided and well-meaning organizations simply start sending out more emails. When email is misused in this manner, companies are really just training prospects to ignore or delete their messages.  If your organization lacks a well-defined process for nurturing early-stage leads and building relatio […]