Let’s stop doing random acts of lead generation

April 29th, 2008

I don’t know about you but I seldom meet a B2B marketer who has time to think. And it seems that the pressure keeps building as more of us seek to do more with less.

That said, it’s vital for us to think before we execute. It’s not about doing more campaign activity… it’s about doing the right things repeatedly better.

The simple act of a sales and marketing team finding time to think and collaborate together is vital to developing a solid lead generation program. Our results will improve because we’re following this approach: ready, aim, aim, aim, and then fire.

Mike Gospe wrote a great piece for MarketingProfs, "Lead-Generation Blueprints in 30 Minutes." I like the article because it shows how one marketer took time (just 30 minutes) to think out a problem with his sales team and develop a game plan before they executed. The ROI results of this approach are truly remarkable.

My sales and marketing meets together weekly via "huddles" it really helps them get the same page and collaborate. It’s amazing what can be accomplished in just 30 minutes.

Here’s a list of 35 other ways that Marketing and Sales can collaborate together.