Online Marketing for Small Business
Rich Internet #$%?!2* -- Mistakes to Avoid
Web development has moved on past basic HTML applications to include rich user interfaces -- streamlined processes, contextual content, and automatic error validation. But don't make design mistakes that frustrate your customers.
Online Video Ads: How to Use Them
You know those annoying video ads that load (at least until you close them) before you can open a website or watch an online video? There are ways for small businesses to use them. Here's how to do it wisely.
Marketing Your Business on YouTube
Uploading a commercial won't fly on YouTube. You have to be subtle, but if you are creative and not too heavy handed and not so obviously schilling your product, you might be able to score lots of free marketing online.
Stop E-mail Marketing from Resembling Spam
Where is the line that separates e-mail marketing from spam? A careful email marketing campaign can successfully reach customers and increase sales while keeping complaints to a minimum.
Tech Talk: Startup Improves Online Ad Strategy
A small Washington state software-as-a-service business was able to double their online advertising efficiency and capture twice as many customers for the same ad dollars spent.
The New Advertising Medium: Social Media
Social networking sites attract more and more users, but are they viable as an effective marketing platform?
Tech Talk: Online Video Helps Travel Website
By allowing resort homeowners to take video of their properties and showcase them online, a Massachusetts-based travel website finds a new technology tool to match vacationers with rentals.
Targeted Search -- How to Optimize It
Businesses that advertise online have been thrown another loop. Just when they had search engine optimization figured out, now they can target their advertisements based on demographic information – such as location or age or gender.
What a Microsoft/Yahoo Combination Means
For small businesses, the pairing of technology giants could be a positive because it would give that other Internet advertising and search powerhouse – Google – a run for the money.
Rich Internet #$%?!2* -- Mistakes to Avoid
Web development has moved on past basic HTML applications to include rich user interfaces -- streamlined processes, contextual content, and automatic error validation. But don't make design mistakes that frustrate your customers.
Online Video Ads: How to Use Them
You know those annoying video ads that load (at least until you close them) before you can open a website or watch an online video? There are ways for small businesses to use them. Here's how to do it wisely.
Marketing Your Business on YouTube
Uploading a commercial won't fly on YouTube. You have to be subtle, but if you are creative and not too heavy handed and not so obviously schilling your product, you might be able to score lots of free marketing online.
Stop E-mail Marketing from Resembling Spam
Where is the line that separates e-mail marketing from spam? A careful email marketing campaign can successfully reach customers and increase sales while keeping complaints to a minimum.
Tech Talk: Startup Improves Online Ad Strategy
A small Washington state software-as-a-service business was able to double their online advertising efficiency and capture twice as many customers for the same ad dollars spent.
The New Advertising Medium: Social Media
Social networking sites attract more and more users, but are they viable as an effective marketing platform?
Tech Talk: Online Video Helps Travel Website
By allowing resort homeowners to take video of their properties and showcase them online, a Massachusetts-based travel website finds a new technology tool to match vacationers with rentals.
Targeted Search -- How to Optimize It
Businesses that advertise online have been thrown another loop. Just when they had search engine optimization figured out, now they can target their advertisements based on demographic information – such as location or age or gender.
What a Microsoft/Yahoo Combination Means
For small businesses, the pairing of technology giants could be a positive because it would give that other Internet advertising and search powerhouse – Google – a run for the money.
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