Marketing FAQs
Learn from the success (and mistakes) of others in this FAQ stream from marketing experts in a variety of industries! This is a live stream that updates daily, so bookmark this page and check back often or whenever you have the urge to learn something new! If you dont already have an account, go and sign up at LinkedIn to view the complete articles–its free!
Looking for examples of Social Media Contracts - Mon, 22 Mar 2010
I was wondering if you could share examples of your Social Media Contract.
How well does your company measure the effectiveness of its social media marketing efforts? - Sun, 21 Mar 2010
I'm doing some research for a business plan. I'd like to know how your company currently measures the effectiveness of its social media marketing effort, what tools it uses, how well thsoe tools work, what features / reports you'd like to see in future social media analytics tools, and so forth.
Thanks!
How effective has the social media been for you in getting customers or clients? - Sun, 21 Mar 2010
I'm interested in know what social media people have used and what has worked best for them.
Logic behind your social profile name / handle? Please explain. - Sun, 21 Mar 2010
On Twitter, I'm milguy23. Created years back.
Mil - for creating millions in new business
Guy - thought better than gal in guys world
23 - Michael Jordan's #
While makes no sense to anyone -- I always liked and kept.
Explain yours? Any logic?
Which social media site has brought you the most business? LinkedIn, Twitter, Facebook or another? - Sun, 21 Mar 2010
Imcomming links - which are better? - Sun, 21 Mar 2010
Firstly, I want to apologise if this question comes through twice, I did something stupid when I submitted it the first time so I am not sure if it got posted.
I need some advice so I hope there are some experts out there that can come to my aid.
I have some seo software which I have been using for a number of years. It has claimed (and I have proven it to be true) that if you use it properly then you would get the better results on the search engines. What it does is analyse a page for a ...
Are you using web video on your website? - Sun, 21 Mar 2010
I'm interested to know how you're using video on your website. What results are you getting from video use? Are your videos professionally created?
What other applications do you use video for?
Within the last 12 months... (1) What specific marketing intiatives has your company used to try to increase sales? And (2) What has worked and what hasn't? - Sat, 20 Mar 2010
Please respond to both parts, and only with what you have actually done in your own company (not general theories or advice).
Is your internet access to social media websites such as Facebook and Twitter restricted on the job? - Sat, 20 Mar 2010
Companies are moving towards social media websites and my company does not allow access to Twitter or Facebook for its 10,000 employees. It makes me wonder, how many companies out there also do not have access to those sites at work.
What are the top 5 ways of improving web design for FREE? - Fri, 19 Mar 2010
Who is the E-mail marketing guru in B2B sales to recruiting / staffing agencies? - Fri, 19 Mar 2010
I'm looking for top notch expert or small agency than run exceptionally successful email marketing campaigns that targeted small recruiting or staffing agencies.
What are some effective techniques for growing a niche, local mailing list for a weekly newsletter? - Fri, 19 Mar 2010
I recently started a free weekly roundup geared towards policy wonks and activists in the Washington DC area. My mailing list has been growing organically without much effort from me, and garnering great interest among those who have subscribed.
I'd like to know if anyone can recommend some good PR and marketing techniques for creating awareness for a local, niche product.
Thus far, I've only reached out to DC bloggers but that proved to be rather ineffective.
Also, I'd like to avoid ...
Difference in being a person's PR/online marketing rep and a company's PR/online marketing rep - Fri, 19 Mar 2010
I am considering helping some friends by being their PR and online marketing representative. I study online marketing (it's my hobby and major) and I do PR for a local organization, but I don't know the differences in moving from from being the rep for an organization to a person. Is it different at all?
What are some good calendar tools? - Fri, 19 Mar 2010
I'm looking for an easy to use calendar tool which allows me to create calendars and share them without requiring cumbersome applications to be installed or integrated. Any suggestions?
What's the takeaway for businesses from Nestle's inept interaction on Facebook and YouTube and it's breakout on Twitter - http://twitter.com/#search?q=nestle - Fri, 19 Mar 2010
How to Start an AdWords Campaign? - Fri, 19 Mar 2010
Here is my roadmap:
1) Preliminary Keyword Research
2) Feedback from the Client
3) Keywords List Finalization
4) Campaign Set-up
5) Write Ads
6) Create Landing Pages
7) Set-up Goals and Conversions
8) Launch Campaigns.
9) PPC Optimization
More details are in my blog: http://www.marketingsutra.com/blog/google-adwords-how-to/
Have I missed something about launching a PPC campaign?
How can we go about marketing a ecommerce based product? What can be initial steps to be followed? - Fri, 19 Mar 2010
I planned a marketing strategy for my company, which provides writing and translation services. Google ads is a part of the strategy, but somehow I'm not happy with the results. My budget for the day is $5 & I get around 25 clicks in a week. Is that good? - Fri, 19 Mar 2010
I've 1 campaign with 2 ad groups - 1 for writing services and 1 for translation. I got 4 clicks for writing services on the first day and 0 clicks hence forth. All the clicks that I receive now come from the translation ads. I started the campaign on March 15th and have received 9 clicks on March 15th, 7 clicks on March 16, 5 clicks on March 17 and 4 clicks on March 18 (I believe this is because the average CPC rose). The total impressions were 10,919 out of which we got just 25 clicks and no co ...
What is the best use of social media within online marketing? Examples? Brands? Case studies? - Fri, 19 Mar 2010
I'm presenting a presentation to a large group of traditional, offline marketing professionals, and I need some ideas and examples of how to illustrate the use of social media within online marketing campaigns.
Would anyone like to help me forecast the click-through and conversion rates for a new website promotion? - Fri, 19 Mar 2010
I need to establish min/max and average performance benchmarks. Our website will be B2B, geared to real estate developers interested in Caribbean project opportunities. We will have a press release published in the e-newsletter of an industry association which is mailed out to 200,000 members. Based on current standards, how many of these can I reasonably expect will view our website, and how many would register and/or subscribe to our newsletter?
Which Social Media site do you think is better for promoting your business? Facebook or Twitter? - Thu, 18 Mar 2010
How you do analyze your market? - Thu, 18 Mar 2010
Is there any tools you can use to analyze your market, targeting customers and industry?
What do you think is the best training/learning resource on Social Media Marketing? - Thu, 18 Mar 2010
Clarification added March 16, 2010 10:34 AM: In response to the question asked by Shubho Sengupta, I want to clarify that - I am looking at recommendations for great learning/training resources online, which we can recommend to our Social Media bootcamp participants.
How ethicle is to use sexually explicated content or seminude women to promote matrimony website? - Thu, 18 Mar 2010
Last night I was surfing facebook and playing game Farmville. I was shocked as I have found an Ad dealing with our moral values, culture and Ad trustworthiness.
I’ll not mind if I see a nude girl picture on a adult site ad or a seminude girl on Adult friendship websites.
I am giving the thought that I had in my mind after looking shaadi.com Ad with semi nude girl. This girl is with erotic aura and a laptop in front of her seems like available for live chat and a hostel or guest house kind ...
European SNS and American SNS - Thu, 18 Mar 2010
I talked with European people today and they said there are many SNS services in Europe. It sounds like there is no dominant service. Also they don't have strong impression about Twitter. In my understanding Facebook is dominant while Twitter is used less in the US.
If you are asked how European situation is different from American situation, how you would answer? Is there any major difference as long as SNSs are concerned.
Do you use digital marketing in your company? Please fill out the questionnaire about the use of digital media which takes max. 5 min to complete! Thank you very much. http://www.esurveyspro.com/Survey.aspx?id=f4f0f153-2265-4b89-bc5e-57e93a837afc - Thu, 18 Mar 2010
I am an undergraduate student at Leeds Metropolitan University studying “English as a foreign language & Marketing”. For my final year dissertation on digital media, I am conducting research to investigate the use of digital media in different countries and different economic sectors. This questionnaire will only take a couple of minutes to complete.
All responses will be anonymised and you are not being asked to provide your name. Data collected through this questionnaire is purely for acade ...
Suggestions for the best SSL certificates/trust logos to use for online checkout? - Thu, 18 Mar 2010
We're "shopping" for SSL/trust logos for one of our ecommerce sites. I'm looking for any specific feedback/recommendations as to which ones are most recognized by consumers and have been shown to have an influence on conversions. The market is a very general "average" consumer market who i wouldnt consider tech saavy by any stretch of the imagination. Obviously, conversions are dependent on many different factors, but would love to see if anyone can make some suggestions. Price is a consideratio ...
Is NODP and NOODP tags are same? - Thu, 18 Mar 2010
Who's studying their keyword position relationships? - Thu, 18 Mar 2010
Today I found some keywords that decreased CTR as position improved. Much like Giffen Goods challenge the Law of Demand, these keywords question some fundamental bidding assumptions. Has anyone else found these in their accounts? Any theories on why they behave like this? How have you set their bids?
analysis here: http://www.pointit.com/blog/giffen-keyword
