The SENSIBLE MARKETING BLOG for Startups and Small Business

Shifting Careers is a NY Times column and blog that highlights the newfangled ways we are custom-blending careers, and shares tips for doing it better. The column appears in the Business section of the paper on the fourth Thursday of the month. It also appears exclusively online once a month. In between, the conversation continues on this blog. Marci Alboher is your guide. 

Be sure to subscribe to this valuable (and inspirational) blog and check out the column when you pick up a copy of the NY Times.  Here are her latest topics:

Now It's Time to Say Goodbye - Mon, 01 Dec 2008
A closing post for the Shifting Careers blog.

Laid Off From My Non-Job - Mon, 24 Nov 2008
Earlier this month I learned that The Times had decided to discontinue this blog. Suddenly, so many of the things I report and write about have been thrown right onto my own doorstep. When I started Shifting Careers as a column in May 2007, one of the things I wanted to explore was the fluid relationship [...]

They Never Write, They Never Call … - Mon, 17 Nov 2008
Michael Melcher, a career coach, offers tips for dealing with the silence that often follows job search related calls and e-mails.

Keeping Up, When Your Industry Changes - Wed, 12 Nov 2008
A panel on the changing landscape of the media highlights both innovations and challenges.

When to Work for Nothing - Mon, 10 Nov 2008
Michelle Goodman, the author of a new book on managing a freelance career, writes a guest post on when it makes sense to work for free.

Politicos Scramble for New Jobs, Like So Many Other Americans - Thu, 06 Nov 2008
Karl Rove, formerly of the Bush White House, on Fox News, where he is an analyst. (Photo: Fox News) As President-elect Obama chooses his transition team, one thing is for certain: thousands of politicos in both parties are looking for new jobs. This morning I was a guest on WNYC Radio's "The Takeaway" with John [...]

Taking Stock of Life's Options While at Business School - Tue, 04 Nov 2008
In a guest post, Ricky Opaterny, a first-year business school student at N.Y.U., asks the big questions surrounding his return to the classroom.

Keeping Kids Off the Streets, Through Business - Sun, 02 Nov 2008
A nonprofit teaches low-income young people how to start businesses, as a way to take control of their lives.

A Board Game for the New Rules of Work - Thu, 30 Oct 2008
Venkatesh Rao, a blogger, came up with the idea for a board game, Brandhood, as a metaphor for a new way of thinking about work.

Sarah the Plumber Seeks Her Turn - Wed, 29 Oct 2008
Women in the skilled trades in Chicago and St. Louis seize on "Joe the Plumber" hysteria to try to garner media and political attention for their concerns.

Lawsuits Over Diminished 401(k) Accounts - Mon, 27 Oct 2008
Two employment lawyers provide some commentary on possible lawsuits that could arise when employees sue employers based on a decline in their 401(k) accounts.

Moving Overseas For Work and Adventure - Thu, 23 Oct 2008
Rachel Nolan, a recent Harvard graduate, visits the Shifting Careers blog to talk about her decision to move overseas to try to establish her career as a journalist.

Talking Business With Guy Kawasaki - Wed, 22 Oct 2008
A conversation with Guy Kawasaki, a serial entrepreneur, venture capitalist, blogger, speaker and author, about his new book, "Reality Check."

Computing in the Cloud, With Suspenders - Mon, 20 Oct 2008
In praise of Google Docs, a free Internet-based word processing application that also allows for offline use.

Doing Good While Building a Brand - Thu, 16 Oct 2008
A personal branding firm partners with a group of career coaches to offer free résumé reviews to displaced finance professionals.