The SENSIBLE MARKETING Blog for Startups & Small Business

Facebook for Professionals podcast - Mon, 29 Sep 2008
Marketing podcast with Mari Smith (Click to listen, right click and Save As to download - subscribe now via iTunes As social media and social network sites such as Facebook grow in popularity and utility for business, it's no wonder that professionals are building businesses around showing other professionals how to get the most bang for their social networking buck. For this episode of the Duct Tape Marketing podcast I spoke with Mari Smith who has built a following as a relationship marketing specialist and Facebook business coach. We explored many of the ways that business people are finding to connect, engage and actually sell in a social media environment.

This episode of the Duct Tape Marketing podcast is brought to you by att.com/onwardsmallbiz. Resources for the small business owner.

Value Based Fees with Alan Weiss - Fri, 26 Sep 2008
Marketing podcast with Alan Weiss I had a great chat with Alan Weiss, author of Million Dollar Consulting for the September edition of the Coaching Excellence Series. We talked about the difference between coaching and consulting and how to charge for services based on value rather than hourly.

Sales Gravy Podcast - Mon, 22 Sep 2008
Marketing podcast with Jeb Blount (Click to listen, right click and Save As to download - subscribe now via iTunes My guest for this week's episode is Jeb Blount, veteran sales professional and creator of the Sales Gravy website, podcast and community. Sales Gravy is a tremendously rich resource for anyone in the sales profession or anyone looking to get into the sales profession. Jeb's podcasts are fast moving and packed with useful info. We spent the bulk of this session exploring ways to get sales and marketing on the same page.

This episode of the Duct Tape Marketing podcast is brought to you by att.com/onwardsmallbiz. Resources for the small business owner.

Talking Outsourced IT with Tom Wilson - Mon, 15 Sep 2008
Marketing podcast with Tom Wilson (Click to listen, right click and Save As to download - subscribe now via iTunes With each new advancement in connectivity and mobility outsourcing the hard stuff just gets easier and easier for the small business. In this episode of the Duct Tape Marketing podcast I turn once again to Tom Wilson, Executive Director of AT&Ts Small Business Group, to talk about small business IT stuff We covered two new offerings in this episode Remote backup of data. For a low monthly fee you can have key data backed up nightly, encrypted and secure using something called AT&T Remote Vault. Tech Support for Small Business - Through an offering called TechSupport360 small business owners pay a per seat monthly fee to get access to all kinds of tech support. The basics, such as configuring software, removing spyware and tuning up a computer can be handled by giving the tech access to your machine, but the part I absolutely love about this offering is the ability to get help with PowerPoint or Word files or adding a new email signature to an Outlook account.

This episode of the Duct Tape Marketing podcast is brought to you by att.com/onwardsmallbiz. Resources for the small business owner.

Marketing Podcas with Byran Eisenberg - Tue, 09 Sep 2008
Marketing podcast with Bryan Eisenberg (Click to listen, right click and Save As to download - subscribe now via iTunes Testing just might be the small business marketers greatest tool - and yet, so few take the time to do it at all. The arguments against robust testing are all but gone - cost is not a factor, lack of tools is not a factor and certainly the Internet has made information about testing readily available. Bryan Eisenberg, author of Always Be Testing, visited with me about this very thing for this episode of the Duct Tape Marketing Podcast.

This episode of the Duct Tape Marketing podcast is brought to you by att.com/onwardsmallbiz. Resources for the small business owner.

The Zingerman's Podcast - Tue, 02 Sep 2008
Marketing podcast with Zingerman's Community of Businesses (Click to listen, right click and Save As to download - subscribe now via iTunes For this episode of the Duct Tape Marketing podcast I had an opportunity to learn about a truly unique business located in Ann Arbor, Michigan. My guests, Ari and Mo, are principles in a business known as Zingerman's Community of Businesses. Zingerman's started out as a deli that grew so popular franchising nationwide seemed inevitable. However, the owners determined another path. Instead of growing the deli business beyond where they wanted to go, they started others businesses around their single store. Mail order, catering and coffee roasting just to name a few. But, the uniqueness of the model is that all the businesses were started by managing partners who have a share of the ownership in the business - thus the community moniker. Anyone is free to come to Zingerman's with an idea for a business and pitch it as a candidate to join the community. Several of the existing businesses were launched by Zingerman's employees.

This episode of the Duct Tape Marketing podcast is brought to you by att.com/onwardsmallbiz. Resources for the small business owner.

Bob Thacker on Duct Tape Marketing Podcast - Mon, 25 Aug 2008
Marketing podcast with Bob Thacker (Click to listen, right click and Save As to download - subscribe now via iTunes I had a great visit with Bob Thacker, senior vice president of marketing and advertising at OfficeMax, for this episode of the Duct Tape Marketing podcast. Bob is the inspiration behind some very clever viral campaigns of late for office supply retail giant.

This episode of the Duct Tape Marketing podcast is brought to you by att.com/onwardsmallbiz. Resources for the small business owner.