Sensible Marketing for Small Business
Attract prospects and convert them into customers – without breaking the bank.Featured Post
Content ideas for lead nurturing and tactics to use
When it comes to lead nurturing, I find that many marketers get stuck because they lack enough good content to do it consistently. My advice (if you plan to do it) is to start accumulating content and building your lead nurturing library ASAP. How do you build your library of relevant lead nurturing...
Free Marketing Plans- Describe your company in 60 seconds or less.Can you describe your company in a clear, compelling way in 60 seconds? Many people refer to this as an "elevator pitch". I recommend that you prepare yourself with 60 seconds of important information about your company that you can use in various situations and time frames. […]
- How to build a Lead Nurturing program for your businessSometimes in an attempt to vamp up lead nurturing efforts, misguided and well-meaning organizations simply start sending out more emails. When email is misused in this manner, companies are really just training prospects to ignore or delete their messages. If your organization lacks a well-defined process for nurturing early-stage leads and building relatio […]
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- Describe your company in 60 seconds or less.