Sensible Marketing for Small Business
Attract prospects and convert them into customers – without breaking the bank.Featured Post
Should lead generation ignore current customers?
”We know more about our prospects (leads) than we know about our current customers” was a shocking statement I heard from a client and it stuck with me. In fact, it’s the impetus for this post. When you have a complex sale, it can be easy to think of lead generation as only a process for acquiring...
Free Marketing Plans- Describe your company in 60 seconds or less.Can you describe your company in a clear, compelling way in 60 seconds? Many people refer to this as an "elevator pitch". I recommend that you prepare yourself with 60 seconds of important information about your company that you can use in various situations and time frames. […]
- How to build a Lead Nurturing program for your businessSometimes in an attempt to vamp up lead nurturing efforts, misguided and well-meaning organizations simply start sending out more emails. When email is misused in this manner, companies are really just training prospects to ignore or delete their messages. If your organization lacks a well-defined process for nurturing early-stage leads and building relatio […]
- Losing Money With Google AdWords?Your AdWords™ out of Gas? Stop losing money with Google AdWords. We can cut your PPC costs by 30% and increase conversions by 10%. We've done it before, see how. Let us help you and give you a no-obligation analysis of your PPC campaigns. […]
- Describe your company in 60 seconds or less.