Sensible Marketing for Small Business

B2B Marketing Tips

• Does Your B2B Website Meet Your Business Objectives?
  Now that the calendar has rolled over, many people are reviewing their approved budgets, evaluating their project lists and setting their B2B marketing and communications priorities based on last year’s results. Management has handed down its business goals and objectives for the year and it is now the job of marketing to support those objectives. […]
• Reformat, Reuse, Recycle: 5 Strategies to Stretch your Marketing Content
  Your marketing content library can be an incredible resource in lean economic times. You have opportunities to repurpose, reformat and reuse that content for new lead generation campaigns. We’ve collected five examples of clever content repurposing strategies that B2B marketers shared with us over the years. Includes tips on generating audio and video from t […]
• When social media goes to hell: 4 action plans
  You’d think the world would have had enough of silly love songs, but when Paul McCartney looks around, he sees it isn’t so. I feel the same way about social media crisis management. By now it should be like the Heimlich maneuver: Everybody sort of knows what to do, even if you haven’t actually had […]
• 6 cost-saving ways to take your rich media global
  The range of new media assets available is exciting and beneficial for capturing a broad consumer base, but can pose challenges when ensuring your localization process ramps at the same speed. When a company introduces a product to global markets, the associated content must be localized for each market. For many companies, this means taking […]
• How to protect your company’s branded search terms
  Competitive brand-jacking occurs in many markets that have strong online sales and a complex web of channel and promotional partners. For example, according to new research of one sample industry, the U.S. hotel industry loses approximately $1.9 billion annually in online bookings because channel partners and affiliates compete with the hotels’ direct channe […]
• ​Easily Make Your Website Compatible with Mobile Devices (iPhone, iPad, tablet, Android, WAP, Smartphone, Symbian and everything in between)
  If you are considering building a mobile application or mobile website over the next year, there are a few best practices which you can work into your website re-design process which will make moving to mobile much easier. Below, I’ve put together four key elements which will prepare you for the mobile transition. Be prepared […]
• SEOs: Results Are Priority, Strategy Takes the Back Burner
  MarketingSherpa just released its eighth annual 2012 Search Marketing Benchmark Report – SEO Edition. The 202-page report, which is organized by company size, primary market, industry sector, social media use and SEO maturity, examines the SEO habits and effectiveness of some 1,530 B2B and B2C marketers. Its findings include some nice numbers that support th […]
• Can Video Help Customers Find You?
  Note:  INC Magazine interviewed me for this article on the emergence of video in search marketing and lead gen programs Video can raise your search engine optimization prominence and bring in new customers — if you do it right. How can a small company build visibility for a product or service in a big marketplace?  Uploading […]